Lululemon: Like New

Welcome back, fashion enthusiasts! I am absolutely thrilled to dive into the world of one of our favorite activewear brands, Lululemon, and share an exciting sustainability initiative that might be flying under the radar for many.

Get ready to be impressed by… Lululemon: Like New.

Lululemon: Like New is not just a tagline; it's a commitment to environmental sustainability through the extension of our gear's lifecycle.

Imagine indulging in retail therapy with your beloved Lululemon products, but this time with a sustainable twist. The Like New initiative allows you to shop for anything from trendy tops and leggings to cozy coats and athletic shoes—all with a sustainable purpose.

And the best part? The price points are a fraction of the original retail prices, making it a win-win for your wardrobe and the planet.

But how does it work, you ask? Well, let me break it down for you through the three seamless steps of the Like New program, straight from the Lululemon Like New website:

1) Return and Reclaim: Got gently used Lululemon gear that needs a new home? You can trade it in! The Like New program encourages you to return your pre-loved items to participating stores. It's a chance to declutter your wardrobe while contributing to a more sustainable fashion cycle.

2) Revitalize and Renew: Once your returned items find their way back to Lululemon, the team works its magic. They assess, clean, and revitalize the garments, ensuring they're in tip-top shape for their second life. This step not only adds value to your pre-loved pieces but also minimizes the environmental impact associated with clothing production.

3) Rediscover and Shop: With your returned gear now rejuvenated, it's time for the grand finale—shopping! Whether you choose to trade in your items for store credit or not, you can explore the diverse selection on the Like New website. A guilt-free shopping experience with sustainable choices awaits, offering a wide array of Lululemon treasures at prices that won't break the bank.

If you need a quick refresher on How we Evaluate Brands…now let’s get to it! This evaluation will focusing on Lululemon as a whole.

Overall Rating

As conscious consumers, it's heartening to see major players in the fashion industry like Lululemon taking steps toward sustainability. The "Like New" initiative demonstrates the brand's dedication to reducing its environmental footprint and engaging customers in ethical practices. However, as fashion ethicists, it's crucial to continue questioning, advocating for transparency, and pushing for even greater strides towards a truly sustainable and ethical fashion future.

For those eager to explore Lululemon's innovative "Like New" initiative, you can shop at this link: Lululemon: Like New

Happy sustainable shopping!
And, of course, stay tuned for more evaluations coming your way!

XOXO, Chloé

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